Key Takeaways Map your current strategic canvas before designing a new one. The visual convergence of competing firms is a diagnostic signal — it reveals the dimensions of the red ocean and identifies where differentiation is possible, absent, or obsolete. Apply the ERRC grid as a diagnostic tool, not a brainstorming exercise. Eliminate and reduce before you raise and create. Structural Blue Ocean moves typically reduce complexity while raising the dimensions that generate ge

Felipe Afanador Cortés, MBA Principal Consultant, AFCO Consulting & Associates · felipe@afcoconsulting.com Key Takeaways Treat strategy as an explicit, testable theory of competitive advantage — not as an annual planning ritual. The goal is competitive logic, not documentation quality. Build adaptive capability systems that allow strategic hypotheses to evolve as evidence changes, while maintaining coherence in the underlying theory of value creation. Executives across Latin

Felipe Afanador Cortés, MBA Principal Consultant, AFCO Consulting & Associates · felipe@afcoconsulting.com Key Takeaways Focus AI initiatives on relieving structural bottlenecks that constrain value creation — start with diagnostics, not technology selection. Build institutional capabilities — data infrastructure, interdisciplinary teams, governance, and adoption programs — so that intelligence compounds over time rather than remaining episodic. Most organizations in Latin Am